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Real Estate, Business & People

Michelle Risi  | RE/MAX | Executive Vice President

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At thirteen, I got my first job as a real estate receptionist — a summer position answering phones, filing paperwork and learning how the industry worked.

 

I stayed in real estate through school, and when my mother took the leap into brokerage ownership, our whole family went with her.

Since then, I've worked across almost every part of the business and through just about every kind of market. I've watched the industry navigate recessions and corrections, the arrival of computers, the shift from phone books and cold calling to online lead generation, and now an entirely new era being shaped by technology and AI.

The tools have changed. The market has changed. What it takes to succeed has changed.

But the part of the business that I've always been most interested in hasn't: the people behind it.

 

Their vision. Their strengths. How they think. How they work. What gets in their way. What they're capable of that they may not see yet.

What helps one agent succeed won't necessarily work for the next. 

That's shaped the way I lead, teach and develop people. I'm less interested in giving someone a formula and more interested in understanding the person first — then helping them build a business around their strengths, priorities and the kind of success they're actually trying to create.

Build a business that works for who you are —
and makes room for the life you want.

What We've Built

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Today, we are over 1,200 REALTORS® across 11+ locations. Through a shared vision and unwavering commitment, we've built more than a brokerage —we've created a community where people can thrive professionally, make a difference, and build a life they love.

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If you're an agent, or thinking about becoming one, here's where to look at what working with us could look like.

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